Ameritas Life InsuranceHardProduct Sense00:00

Welcome to your interview for the Marketing Analytics Specialist role at Ameritas Life Insurance.
The question is on your right: Multi-Channel Launch Strategy. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
How would you approach creating a multi-channel marketing strategy for a new product launch?