StouffersMediumStrategy00:00

Welcome to your interview for the Account Executive role at Stouffers.
The question is on your right: Win Prime Shelf Space. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
How would you approach a retail store manager who is reluctant to allocate prime shelf space to a new Stouffers product line?