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Improve Customer Engagement Funnel

Dunkin'HardMetrics00:00
Dunkin'
Your interviewer · Consultant
In session
Interviewer

Welcome to your interview for the Consultant role at Dunkin'.

The question is on your right: Improve Customer Engagement Funnel. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Problem

How would you analyze and improve a customer engagement funnel for Dunkin' retail operations?