Welcome to your interview.
The question is on your right: Awareness Up, Conversion Down. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
How would you analyze a case where a brand's awareness is rising but conversion is falling, and what recommendations would you make?