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Using Web Analytics to Optimize Features

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Welcome to your interview.

The question is on your right: Using Web Analytics to Optimize Features. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.

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Problem

How have you utilized Adobe Analytics or similar web analytics platforms to track user behavior and optimize digital product features at Charles Schwab?