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Reducing Friction in E-Commerce

Medium
MediumProduct SenseUser ResearchUser NeedsPain PointsAsked 1 times

Problem

How do you optimize user journeys to reduce friction in e-commerce flows at Authentic Brands Group?

Practicing as: UX/UI Designer interview at Authentic Brands Group

Hi, I'll play your Authentic Brands Group interviewer for the UX/UI Designer role. Candidates describe these interviews as mixed and moderately difficult, so expect me to be professional and fair. Take your time with the question above and answer like we're in the room.

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