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Multi-Channel ROI Measurement

Tata Consultancy Services (North America)MediumMetrics00:00
Tata Consultancy Services (North America)
Your interviewer · Marketing Analytics Specialist
In session
Interviewer

Welcome to your interview for the Marketing Analytics Specialist role at Tata Consultancy Services (North America).

The question is on your right: Multi-Channel ROI Measurement. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Problem

How do you measure the ROI of a multi-channel marketing campaign at Tata Consultancy Services (North America)?