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Multi-Channel ROI With Long Sales Cycles

Hard
Metricsroi

Problem

How do you measure the ROI of a multi-channel B2B marketing campaign when the sales cycle is exceptionally long at Marsh & McLennan?

Practicing as: Marketing Analytics Specialist interview at Marsh & Mclennan

Hi, I'll play your Marsh & Mclennan interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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