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Predictive Variables for Churn

Medium
Metricspredictive modelingChurn

Problem

How do you determine which variables are most predictive when analyzing customer churn?

Practicing as: Business Analyst interview at Synchrony

Hi, I'll play your Synchrony interviewer for the Business Analyst role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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