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Measuring Multi-Channel ROI

Medium
Metricsroi

Problem

How do you determine the ROI of a multi-channel marketing campaign?

Practicing as: Marketing Analytics Specialist interview at Lutron Electronics

Hi, I'll play your Lutron Electronics interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mixed and moderately difficult, so expect me to be professional and fair. Take your time with the question above and answer like we're in the room.

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