Problem
How do you determine the return on investment (ROI) for a marketing campaign when attribution data is incomplete or ambiguous?
Practicing as: Marketing Analytics Specialist interview at OptumHi, I'll play your Optum interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.
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