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Designing an A/B Test

TaglynkMediumA/B Testing & Experimentation00:00
Taglynk
Your interviewer · Data Scientist
In session
Interviewer

Welcome to your interview for the Data Scientist role at Taglynk.

The question is on your right: Designing an A/B Test. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Problem

How do you design an A/B test to measure the impact of a new personalization feature at Taglynk?