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Measuring Long-Term Behavioral Change

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Your question is Measuring Long-Term Behavioral Change. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

How do you define and measure success for a product at Gallup that focuses on long-term behavioral change rather than daily active usage?