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Market Research for Product Decisions

Northwestern MutualMediumStrategy00:00
Northwestern Mutual
Your interviewer · Product Manager
In session
Interviewer

Welcome to your interview for the Product Manager role at Northwestern Mutual.

The question is on your right: Market Research for Product Decisions. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Problem

How do you conduct market research to inform product decisions at Northwestern Mutual?