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LTV to CAC Ratio Interpretation

Medium
MetricsCACLTVAsked 1 times

Problem

How do you calculate the lifetime value (LTV) to customer acquisition cost (CAC) ratio, and what does a declining ratio indicate about our marketing mix at Freshworks?

Practicing as: Marketing Analytics Specialist interview at Freshworks

Hi, I'll play your Freshworks interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mixed and moderately difficult, so expect me to be professional and fair. Take your time with the question above and answer like we're in the room.

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