Welcome to your interview.
The question is on your right: Executive ROI for Integrated Campaigns. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
How do you calculate and present the return on investment (ROI) of an integrated marketing campaign to executive stakeholders at Bentley Systems?