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Balance Price vs Delivery Speed

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Your question is Balance Price vs Delivery Speed. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

How do you balance the trade-off between showing Uber Eats users cheaper restaurants that are farther away versus expensive restaurants that are closer and faster to deliver?