Problem
How do you approach setting key performance indicators (KPIs) for top-of-funnel brand awareness campaigns versus bottom-of-funnel lead generation at Tempus AI?
Practicing as: Marketing Analytics Specialist interview at Tempus AIHi, I'll play your Tempus AI interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mixed and moderately difficult, so expect me to be professional and fair. Take your time with the question above and answer like we're in the room.
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