Measuring Multi-Channel Digital Marketing ROI

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GenScript Biotech

Your interviewer · Marketing Analytics Specialist

In session

Interviewer

Welcome to your interview for the Marketing Analytics Specialist role at GenScript Biotech.

The question is on your right: Measuring Multi-Channel Digital Marketing ROI. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Problem

How do you approach measuring the ROI of a multi-channel digital marketing campaign at GenScript Biotech?