Problem
How do you approach marketing attribution modeling, and what are the pros and cons of multi-touch attribution versus media mix modeling for Marks & Spencer?
Practicing as: Marketing Analytics Specialist interview at Marks & SpencerHi, I'll play your Marks & Spencer interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.
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