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Modeling LTV for Hardware + Subscription

Medium
Metricsunit economicsLTV

Problem

How do you approach analyzing customer lifetime value (LTV) for a Skylight product that includes both a hardware purchase and a software subscription component?

Practicing as: Marketing Analytics Specialist interview at Skylight

Hi, I'll play your Skylight interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as often stressful and on the easier side, so expect me to be direct and to the point. Take your time with the question above and answer like we're in the room.

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Skylight Marketing Analytics Specialist Interview QuestionsSkylight Interview Questions
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