Approach to Marketing A/B Testing

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Statistics & ProbabilityExperimentationStatistical SignificanceA/B TestingAsked 1 times

Problem

How do you approach A/B testing in marketing campaigns at St. Jude Children's Research Hospital?

Practicing as: Marketing Analytics Specialist interview at St. Jude Children's Research Hospital

Hi, I'll play your St. Jude Children's Research Hospital interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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