Welcome to your interview.
The question is on your right: Healthy Programmatic Campaign KPIs. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You're reviewing a live digital advertising campaign and need a quick way to judge whether performance is on track. You want to separate early delivery and engagement signals from downstream business outcomes so you can spot issues before the campaign ends.
What are the key performance indicators (KPIs) you look at to determine if a programmatic campaign is healthy?