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Handling a Renewal Risk Customer

HardSales & Customer00:00
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Your question is Handling a Renewal Risk Customer. Take a moment with it on the right.

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Problem

You have a customer that is 6 months away from renewal, but they have been minimally responsive to date, and their adoption has declined considerably. You've never been able to establish a personal relationship with this customer since inheriting them 6 months ago. What would you do in this scenario?