You are leading a product launch for a new Asana feature surface in a B2B SaaS product. The launch is live to 20% of eligible users, and the first readout shows a clear lift in one key metric, but a meaningful decline in another metric that the business also cares about. The team is split on whether to expand, pause, or roll back, and leadership wants a recommendation before the next rollout window.
How would you decide what to do if a launch improves one metric but worsens another important metric?