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Handle an Unhappy Customer

MediumSales & Customer00:00
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Your question is Handle an Unhappy Customer. Take a moment with it on the right.

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Problem

Scenario

You're in a sales cycle and the customer is frustrated with how the process has gone so far. They feel misaligned on expectations and are questioning whether to keep moving forward.

Question

How do you handle a situation where a customer is unhappy with the sales process?