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Compute Core Campaign Metrics

Medium
Metricscampaign performancekpi hierarchy

Problem

Given a set of campaign data containing impressions, clicks, installs, and spend, how would you calculate the eCPM, CTR, CVR, and eCPI?

Practicing as: Account Executive interview at Moloco

Hi, I'll play your Moloco interviewer for the Account Executive role. Candidates describe these interviews as often stressful and moderately difficult, so expect me to be direct and to the point. Take your time with the question above and answer like we're in the room.

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