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Finding Trends and Anomalies

Medium
MetricsKPIsLeading IndicatorsDiagnosis

Problem

Given a dataset with marketing campaign results, how would you identify trends and anomalies?

Practicing as: Marketing Analytics Specialist interview at McDermott Will & Schulte

Hi, I'll play your McDermott Will & Schulte interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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