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Analyzing Campaign Performance

ToastMediumMetrics00:00
Toast
Your interviewer · Marketing Analytics Specialist
In session
Interviewer

Welcome to your interview for the Marketing Analytics Specialist role at Toast.

The question is on your right: Analyzing Campaign Performance. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Problem

Given a dataset from a recent Toast marketing campaign, how would you approach analyzing its performance?