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FMCG Market Share Recovery Strategy

HardStrategy00:00
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Your question is FMCG Market Share Recovery Strategy. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

Tell me about a case study where you helped an FMCG client respond to market share loss in the shampoo category after COVID, considering price sensitivity and competitive new launches like sachets and bridge packs.