Dataford
Interview QuestionsInterview GuidesExperiencesMock InterviewsPricing
Get started

CTR in Ad Tech

CriteoEasyMetrics00:00
Criteo
Your interviewer · Data Scientist
In session
Interviewer

Welcome to your interview for the Data Scientist role at Criteo.

The question is on your right: CTR in Ad Tech. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Problem

Explain the concept of Click-Through Rate (CTR) and its importance in Criteo's online advertising.