CriteoEasyMetrics00:00

Welcome to your interview for the Data Scientist role at Criteo.
The question is on your right: CTR in Ad Tech. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
Explain the concept of Click-Through Rate (CTR) and its importance in Criteo's online advertising.