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Explain ROC Curves Clearly

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Your question is Explain ROC Curves Clearly. Take a moment with it on the right.

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Problem

Scenario

You are presenting model results to a marketing executive who wants a simple explanation of how the classifier behaves across different thresholds. The team has seen the ROC curve in the review deck, but the business owner wants to understand what it says about false alarms and missed cases.

Question

How would you explain an ROC curve to a non-technical marketing executive?