Your question is Enterprise Customer LTV Drivers. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're evaluating the economics of a B2B software business with large, multi-year customers. Revenue comes from the initial land, later expansion, and how long accounts stay active, so a single top-line customer value number can hide very different underlying patterns.
What factors play the biggest role in determining the lifetime value of an enterprise data customer?