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Diagnose Conversion Rate Drop

HardMetrics00:00
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Your question is Diagnose Conversion Rate Drop. Take a moment with it on the right.

Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).

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Problem

If our conversion rate dropped by 5% overnight at Red Ventures, how would you go about diagnosing the issue?