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Detect Demand Pull-Forward in Promotion Test | Dataford Interview Questions - Dataford - Ace your Interview

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Detect Demand Pull-Forward in Promotion Test

Hard

A/B Testing & Experimentation

Asked at 1 company1ExperimentationGuardrail MetricsCausal Inference

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Scenario

You work on a retail shopping experience where your team is testing a new promotion. Early results suggest higher purchase volume, but leadership is worried the promotion may have simply pulled demand forward rather than creating incremental behavior.