Problem
Describe how you would measure the long-term lifetime value (LTV) of a customer acquired through a digital paid search campaign for Sun Life Financial.
Practicing as: Marketing Analytics Specialist interview at Sun Life FinancialHi, I'll play your Sun Life Financial interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.
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