Your question is Define Uber One Member Value. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
Uber operates a large two-sided marketplace across mobility and delivery, with tens of millions of monthly active consumers using ride-hailing and Uber Eats. Uber One is its paid membership program, intended to increase cross-product engagement, retention, and order frequency across both riders and Eats users.
Leadership believes Uber One's value proposition is not equally compelling across user types. Internal data suggests that heavy Eats users adopt the membership at a meaningfully higher rate than ride-only users, while mixed-use customers have the best retention once subscribed. However, rider-only users often say the benefits feel less tangible or too infrequent to justify the fee. Uber wants to sharpen the value proposition by segment and decide where to invest next.
Assume the current membership includes benefits such as discounted fees, member-only pricing, and service perks across rides and delivery. You are the PM responsible for clarifying the product strategy for Uber One for riders versus Eats users.