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Decide on a Monetization MVP

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Your question is Decide on a Monetization MVP. Take a moment with it on the right.

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Problem

Scenario

You are the PM for a consumer rideshare product, and your team has a new monetization idea that could add revenue without changing the core trip flow too much. Leadership wants to know whether it is worth building an MVP now or whether the idea should stay in discovery.

Question

How would you decide whether to build an MVP for a new monetization idea?