Welcome to your interview.
The question is on your right: Conversion Lift, AOV Drop Tradeoff. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You work on an e-commerce product where an A/B test of a checkout or merchandising change shows higher conversion in treatment, but lower average order value. The team is encouraged by the conversion lift, but there is concern that the test may be driving smaller baskets and hurting overall business value.
What would you recommend if an A/B test shows a positive impact on conversion but a negative impact on average order value? How would you decide whether to ship, iterate, or stop the change?