Welcome to your interview.
The question is on your right: Compare CAC Against LTV. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You're evaluating marketing performance across acquisition channels and need a simple way to judge whether campaigns are economically sound. The team wants to compare what it costs to acquire a customer with the value that customer is expected to generate over time.
How do you calculate customer acquisition cost (CAC) and match it against customer lifetime value (LTV) to determine campaign viability?