You're advising a consumer product team that is trying to grow efficiently in a crowded market. Leadership believes community could help with acquisition, engagement, and retention, but there is debate about when community is actually a growth engine versus a distraction.
How would you think about the role of community in driving growth for a consumer product?
Ability to frame community as a growth strategy, not just a feature setUnderstanding of product network effects and when they are durableUse of retention and North Star metrics to evaluate strategic impactJudgment on sequencing, trade-offs, and ROI