You have just joined a new growth team and need to decide where to focus first. The team tracks several product and business metrics, but there is no clear view on which one should be the first priority.
How would you think about the first metric you'd want to improve if you joined a new growth team?
How you choose a north star or first-priority KPIHow you separate leading indicators from lagging outcomesHow you connect a metric to the growth funnelHow you avoid optimizing a vanity metric