Welcome to your interview.
The question is on your right: Measuring Chewy Launch Success. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
Chewy is launching a new category of premium pet food. How would you design a measurement plan to track the success of the launch across email, search, and paid media?