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Causal Inference Without Clean Experiments

HardStatistics & Probability00:00
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Problem

Scenario

You are evaluating a product change on a feed or notification surface, but rollout was not randomized and adoption was correlated with user behavior. You still need to estimate whether the change caused a shift in outcomes rather than just reflecting selection or timing effects.

Question

How would you think about causal inference in a product setting when you can’t run a clean experiment?

What this tests

  • Choosing a causal identification strategy in observational product data
  • Using regression and time-based comparisons to reduce bias
  • Explaining assumptions behind difference-in-differences
  • Separating statistical evidence from causal credibility