Linking Ordergroove to LTV and CAC

OrdergrooveMediumMetrics00:00

Ordergroove

Your interviewer · Account Executive

In session

Interviewer

Welcome to your interview for the Account Executive role at Ordergroove.

The question is on your right: Linking Ordergroove to LTV and CAC. Take a moment with it first.

Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.

Only Submit answer is graded - discussion is free practice.

Problem

Can you explain how a subscription platform like Ordergroove impacts key merchant metrics like Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC)?