Interview Guides
Notely is a Series B note-taking and collaboration SaaS product with 3.5M monthly active users across students, freelancers, and small teams. The product has strong top-of-funnel growth, but leadership believes roadmap decisions are too driven by internal opinions and loud customer requests rather than systematic user insight.
Over the last two quarters, Notely shipped 6 major features, but only 2 reached meaningful adoption. Post-launch analysis suggests the team often hears fragmented feedback from support tickets, app store reviews, sales calls, and social media, but lacks a repeatable process to synthesize that input into product decisions. NPS has declined from 41 to 34, and churn among paid individual users increased from 3.8% to 4.6% monthly.
The VP of Product asks you to design a scalable approach for gathering user feedback that improves product development decisions without slowing delivery. Assume the company wants a process that works for both incremental improvements and larger roadmap bets.
