314,552 interview questions from 6,000+ companies.
Define campaign success using business KPIs, funnel conversion, acquisition cost, and leading indicators tied to outcomes.
Design a dashboard that connects campaign activity, funnel conversion, and acquisition efficiency to business outcomes.
Describe how you would evaluate a successful marketing campaign using funnel KPIs, conversion, and ROI.
Explain how to distinguish early directional metrics from outcome metrics, using a clear KPI framework tied to product decisions.
Diagnose why conversion fell from 4.8% to 3.1% after a launch by breaking the metric across funnel steps, cohorts, and segments.
Framework for uncovering user needs, pain points, and the core problem before moving into product or UX solutions.
Calculate CAC and compare it with LTV to decide whether an acquisition campaign is economically viable.
Explain how to design and evaluate an A/B test for a product feature, including metrics, MDE, sample size, and guardrails.
Estimate the market size for a new digital product opportunity using a structured TAM, SAM, SOM approach.
Identify the most important user pain points using both qualitative and quantitative data.
Explain how to evaluate whether an A/B test result is statistically significant and how to interpret the result.
Assess whether campaign-driven conversions turn into retained, valuable users instead of short-lived acquisition spikes.
Set campaign KPIs by linking business goals to funnel metrics, leading indicators, and outcome measures.
A framework for uncovering real customer pain points during discovery, grounded in user jobs, segments, and evidence.
Define a campaign north star metric and a KPI set that captures business value, early signals, and funnel health.
Framework for segmenting users so personalization reflects distinct needs, intents, and product value.
Evaluate whether a product has true product market fit before increasing spend.
Framework for prioritizing new features in a mature product when engineering capacity is limited.
Choose sample size and runtime by combining baseline rate, MDE, alpha, power, and expected traffic.
Explain how to structure a cohort retention query using cohort assignment, period offsets, and aggregation in PostgreSQL.
23 total questions
