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Blend Feedback with Behavior

MediumProduct Sense00:00
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Your question is Blend Feedback with Behavior. Take a moment with it on the right.

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Problem

Scenario

You are working on a digital subscription product and your team gets two signals that do not line up. Customers say one thing in surveys and support tickets, but usage data shows a different pattern in the product. You have been asked to make sense of both and decide what to trust.

Question

How do you use customer feedback and behavioral data together in your analysis?