Interview Guides
NimbusFlow is a B2B workflow automation SaaS product used by mid-market companies. After launching a redesigned onboarding flow and two collaboration features 8 weeks ago, leadership wants a clear dashboard to assess whether customer adoption improved and whether product performance is supporting or hurting usage.
In the last full month, NimbusFlow had 48,000 registered users across 1,200 customer accounts, 18,600 weekly active users, and 9,900 users who completed at least one core workflow. New-user activation within 14 days increased from 41% to 49%, but 8-week retention for the same cohorts fell from 68% to 61%. DAU/MAU rose from 0.31 to 0.36. Median page load time worsened from 1.8s to 2.4s, and workflow execution failure rate increased from 0.9% to 2.1%. Enterprise customers report higher feature usage, while SMB accounts show lower repeat usage after onboarding.
Stakeholders are asking which metrics and dashboards you would rely on to evaluate software adoption and performance, how you would define the primary KPI set, and how you would diagnose whether the product changes are creating durable adoption or only short-term activation gains.
user_events: signup, login, feature_click, workflow_created, workflow_run, collaborator_invitedaccounts: account_id, plan_tier, company_size, region, contract_start_dateperformance_logs: page_load_ms, api_latency_ms, error_code, workflow_failure_flagsubscriptions: seats_purchased, seats_active, renewal_date, expansion_revenuesupport_tickets: ticket_type, severity, created_at, account_id
