You are advising a product leader whose team has recently introduced new pricing and packaging changes. Early revenue looks stronger, but there are signs that some users are upgrading less often, usage is flattening, and a few cohorts are churning sooner than before. Leadership wants a clear view on whether the monetization strategy is building a healthier business or creating short-term revenue at the expense of long-term value.
How would you evaluate whether a product’s monetization is creating long-term value or just extracting value?
